Investing is easy when you know what you love. Own the brands you know and make them provide your future.

Art Director: Kayla Griffin

Designer: Jacquelyn Bastion

Video: Chris McMahon


Posters are placed in bus stops around major college campuses and big cities, targeting aspiring business professionals and soon to be college grads.

Barcode keychains allow you to round up to the nearest dollar when making a purchase in-store. The spare change goes directly into your investment portfolio and allows you to see how quickly a little bit can add up.

Pop-ups appear within Mint, a money managing app, suggesting investments unique to people’s spending patterns.